Vallis First School

Ready for the world.

Vallis First School has been at the heart of the Frome community for over 150 years.

Following the arrival of a new headteacher and essential structural renovations, the school took the opportunity to rebrand – signalling positive change and positioning themselves for a bright future.

The focus was on creating a simple, flexible design system that's easy for teachers to apply throughout the school, and a brand that represents the new generation of Frome community – proud, positive, and growing together.

The school's six 'heart values' combine to create a logo that's playful, welcoming and accessible to parents and children.

A full rebranding project including logo design, visual identity and brand guidelines.