Hello, I'm Tom Powell.
A freelance creative and design consultant specialising in creative direction, branding and graphic design.
18+ years’ experience delivering brand, campaign, employee engagement and experiential work for global brands, national governments, world-famous sports teams, casinos, banks, schools, charities, start-ups and more.
I collaborate with creative agencies and work directly with brands, founders and marketing teams to develop strategic creative concepts – and turn ideas into design that works.
Get in touch:
I'm always open to new projects – just send me an email.
hello@tompowell.net
What I Do
Creative Direction
Art Direction
Graphic Design
Branding
Branding
• Brand Strategy & Positioning
• Logo & Identity Design
• Design Systems
• Messaging & TOV
• Brand Books & Guidelines
• Employer Branding
Brand Experience
• Concept & Design
• Customer Journey
• Experience Mapping
• Exhibition Design
• Branded Environments
• Event Branding & Collateral
Brand Communications
• Campaign Creative
• Employee Engagement
• Pitches & Presentations
• Film Concept & Storyboarding
How I Work
I work with brands to define who they are, how they look and how they communicate.
I help clients with creative direction and hands-on design – working independently or collaborating with in-house teams.
I’m experienced in taking a creative brief from concept to delivery, or just providing an extra pair of hands to help get a project over the line.
Who I've Worked With
Global brands, national institutions and start-ups across sports and entertainment, iGaming, consumer, logistics, national government, education, banking, and more.
Over 15 years’ experience working with leading brand experience, sports and entertainment agencies including Wasserman, Kindred Group and The Maverick Group.
Branding Projects:
- Paddy Power: 'Paddy Fairlines'
- HM Government of Gibraltar
- Manchester United FC
- Lucky Block Casino
- Instant Casino
- DHL Global HR
- DHL’s Got Heart
- Liberty Steel
- Gibraltar International Bank
- Mortgage Brain
- Kuoni Tumlare
- Sally Beauty
- Greene King
- Southsea Deckchairs
- Europa Point Stadium
Campaign & Employee Engagement:
- HP x Real Madrid & Ferrari F1
- DHL x Mo Salah
- DHL Express
- DHL eCommerce
- Gibraltar FA - ‘Team 54’
- UNIBET
- Allianz
- Stanley Black & Decker
- Lafarge Holcim
- Pendragon
- MGM Advantage
- The Royal Navy
Brand Experience & Exhibition:
- Paddy Power - Cheltenham 2025
- Paddy Power Euro '24 - 'Paddy Fairlines'
- DHL Express Hubs, Europe
- DHL Innovations Lab
- DHL Express Global Conference
- DHL eCom Conference, Europe
- DHL x Susie Goodhall, LDN Boat Show
- Sally Beauty HQ, UK
- Gibraltar 300, EU Parliament
Agencies & Experience:
Wasserman (2024 - 2025)
CSM Sports & Entertainment (2024)
Kindred Group (2023 - 2024)
The Maverick Group (2012 - 2022)
Stink Studio (2022)
Ignis - London (2012)
SMP - London (2011)
Killer - Brighton (2011)
Tequila\ International (2010)
MindWorks (2007 - 2010)
Get in touch:
Always open to new projects – just send me an email.
hello@tompowell.net