Hello, I'm Tom Powell.
A freelance creative and design consultant specialising in creative direction, branding and graphic design.
I help businesses tell their stories through branding, campaigns, employee engagement and experiential design.
15+ years' experience working with global brands, national governments, iconic sports teams, casinos, banks, schools, charities, start-ups and more.
I collaborate with creative agencies or work directly with brands and marketing teams to develop strategic creative ideas – and turn them into design that works.
Get in touch:
Always open to new projects – just send me an email.
hello@tompowell.net
What I Do
Whether it's a branding project, campaign, event, or one-off pitch deck, I can help with:
Creative Direction
Art Direction
Graphic Design
Branding
Branding
• Brand Strategy & Positioning
• Brand Storytelling
• Logo & Identity Design
• Design Systems
• Messaging & Tone of Voice
• Brand Books & Guidelines
• Employer Branding
Brand Experience
• Concept & Design
• Customer Journey
• Experience Mapping
• Exhibition Design
• Branded Environments
• Event Branding & Collateral
Brand Communications
• Campaign Creative
• Employee Engagement
• Pitches & Presentations
• Film Concept & Storyboarding
How I Work
I help brands define who they are, how they look, and how they communicate – through brand storytelling, strategic creative and hands-on design.
Comfortable taking ownership of creative projects, working independently or as part of an in-house team, from initial concept to final delivery.
Easy to work with, proactive, and focused on making the creative process smooth and effective.
Who I've Worked With
Global brands, national institutions and start-ups across sports and entertainment, iGaming, consumer, logistics, government, education, banking, and more.
Over 15 years’ experience working with leading brand experience, sports and entertainment agencies including Wasserman, Kindred Group and The Maverick Group.
Branding Projects:
- Paddy Power: 'Paddy Fairlines'
- HM Government of Gibraltar
- Manchester United FC
- Lucky Block Casino
- Instant Casino
- DHL Global HR
- DHL’s Got Heart
- Liberty Steel
- Gibraltar International Bank
- Mortgage Brain
- Kuoni Tumlare
- Sally Beauty
- Greene King
- Europa Point Stadium
Campaign & Employee Engagement:
- HP x Real Madrid & Ferrari F1
- DHL x Mo Salah
- DHL Express
- DHL eCommerce
- Gibraltar FA - ‘Team 54’
- UNIBET
- Allianz
- Stanley Black & Decker
- Lafarge Holcim
- Pendragon
- MGM Advantage
Brand Experience & Exhibition:
- Paddy Power - Cheltenham 2025
- Paddy Power Euro '24 - 'Paddy Fairlines'
- DHL Express Hubs, Europe
- DHL Innovations Lab
- DHL Express Global Conference
- DHL eCom Conference, Europe
- DHL x Susie Goodhall, LDN Boat Show
- Sally Beauty HQ, UK
- Gibraltar 300, EU Parliament
Agencies & Experience:
Wasserman (2024 - 2025)
CSM Sports & Entertainment (2024)
Kindred Group (2023 - 2024)
The Maverick Group (2012 - 2022)
Stink Studio (2022)
Ignis - London (2012)
SMP - London (2011)
Killer - Brighton (2011)
Tequila\ International (2010)
MindWorks (2007 - 2010)
Get in touch:
Always open to new projects – just send me an email.
hello@tompowell.net