I help businesses tell their stories through strategic branding, creative campaigns, employee engagement and impactful brand experiences.
15+ years delivering projects for global brands, world-famous sports teams, casinos, banks, national government, schools, charities, start-ups and more.
I collaborate with creative agencies and work directly with brands, founders and marketing teams.
Get in touch:
Always open to new projects
– just send me an email.
hello@tompowell.net
What I Do
Creative Direction
Art Direction
Graphic Design
Branding
Branding
• Brand Strategy & Positioning
• Brand Storytelling
• Logo & Identity Design
• Design Systems
• Messaging & Tone of Voice
• Brand Books & Guidelines
• Employer Branding
Brand Experience
• Concept & Design
• Customer Journey
• Experience Mapping
• Exhibition Design
• Branded Environments
• Event Branding & Collateral
Brand Communications
• Campaign Creative
• Employee Engagement
• Pitches & Presentations
• Film Concept & Storyboarding
I've Worked With
Global brands, national institutions and start-ups across sports and entertainment, iGaming, consumer, logistics, government, education, banking, and more.
Over 15 years’ experience working with leading agencies including Wasserman, Kindred Group and The Maverick Group.
Branding Projects:
- Paddy Power: 'Paddy Fairlines'
- HM Government of Gibraltar
- Manchester United FC
- Lucky Block Casino
- Instant Casino
- DHL Global HR
- DHL’s Got Heart
- Liberty Steel
- Gibraltar International Bank
- Mortgage Brain
- Kuoni Tumlare
- Sally Beauty
- Greene King
- Europa Point Stadium
Campaign & Employee Engagement:
- LA Lakers sponsorship
- UEFA Champions League sponsorship
- Rexona x Copa America '24
- HP x Real Madrid & Ferrari F1
- DHL x Mo Salah
- DHL Express
- DHL eCommerce
- Gibraltar FA - ‘Team 54’
- UNIBET
- Allianz
- Stanley Black & Decker
- Lafarge Holcim
- Pendragon
- MGM Advantage
Brand Experience & Exhibition:
- Paddy Power - Cheltenham 2025 VIP
- Paddy Power Euro '24 - 'Paddy Fairlines'
- DHL Express Hubs, Europe
- DHL Innovations Lab
- DHL Express Global Conference
- DHL eCom Conference, Europe
- DHL x Susie Goodhall, LDN Boat Show
- Sally Beauty HQ, UK
- Gibraltar 300, EU Parliament
Agencies & Studios:
Wasserman (2024 - 2025)
CSM Sports & Entertainment (2024)
Kindred Group (2023 - 2024)
The Maverick Group (2012 - 2022)
Stink Studio (2022)
Ignis - London (2012)
SMP - London (2011)
Killer - Brighton (2011)
Tequila\ International (2010)
MindWorks (2007 - 2010)
Get in touch:
Always open to new projects
– just send me an email.
hello@tompowell.net