Rexona x Copa America '24

Key visual design and art direction for Rexona sponsorship campaign – capturing the diversity, energy and fan passion that makes the Copa America special.

Working with the creative team at Wasserman, the project involved developing early-stage concepts into a set of key visuals targeting each of Rexona's key South American markets.

Role in project: Art Direction and design across all key visuals.

Created with Wasserman for Rexona.
All rights owned by agency.