Sure x Chelsea FC

In the middle of a London heatwave, Sure took over Stamford Bridge for its first ever 'Thermocool Cup'. Influencers, brand ambassadors and lifelong Chelsea fans took to the pitch to tick a big one off the bucket list.

The challenge was to create some ice-cold branding for the event, from team kits to LED boards to ice cream carts, and the centre piece – a 3ft ice sculpture winner's trophy.

Created with THE.TEAM for Sure/Rexona
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