Paddy Power Euro '24

Getting the Euros off to a flyer.

To kick-off Euro 24, Paddy Power flew a private jet full of England fans to Dusseldorf for the opening game of the tournament.

The challenge was to design Paddy’s new airline brand and transform Stansted Executive Terminal into ‘Paddy Fairlines’ for the day.

Role in project: Concept, design direction and event branding including identity,  journey mapping, environmental graphics and all supporting assets.

Created with Wasserman for Paddy Power. All rights owned by agency.