Paddy Power Cheltenham 2025

Every year Paddy Power takeover Cheltenham and the Stayers' Hurdle on day 3 of the Festival.

The challenge was to inject Paddy's brand into every stage of the journey, including entrance walkways, on-course branding, hospitality lounge and the massive Centaur fan-zone, creating a memorable experience for Paddy Power's VIP guests and racing fans throughout every area of the racecourse.

Created with Wasserman for Paddy Power. All rights owned by agency.