Manchester United

Building on Greatness.

One of the world’s most iconic football clubs was at a crossroads, and felt the need to revisit its roots and reignite the values and behaviours which make Manchester United great.

An updated brand strategy and positioning document was created, which defined every part of the United brand – from its essence to brand values – along with an updated look and feel which aimed to help unify the club's workforce and solidify the brand messaging across the club.

Role in project: Art direction and design of brand book.

Created with The Maverick Group for Manchester United. 
All rights owned by agency.