Gibraltar Football Association

Team 54 – We’re Ready

Against all the odds, Gibraltar’s national football team set its sights on making history by achieving full UEFA membership.

Targeted across multiple channels as well as live events, exhibitions and even redesigning the national team kit – the campaign reached out to all 53 UEFA presidents and the wider footballing world to achieve a groundswell of support.

The result? Gibraltar were accepted almost unanimously into UEFA and ‘Team 54 – We’re Ready’ won the top prize of ‘Grand Prix’ at The Drum awards.

Role in project: Art direction and design across integrated campaign, national kit design, concept stadium branding and exhibition

Created with The Maverick Group for Gibraltar FA. 
All rights owned by agency.