‘With the right support we can all be stars’.

When DHL and Mo Salah wanted to promote their partnership across North Africa and the Middle East it needed to carry a message that resonated. The story champions DHL and Salah’s shared values of excellence, teamwork, and the opportunities for both men and women across the region to connect their businesses to the world.

But the most important message was one of support and family values, with Mo’s daughter Makka taking the starring role (on her birthday).

The film has been viewed over five million times online and won a silver award at the Corporate Engagement Awards for ‘Best alignment of brand values through a sponsorship activity’.

Role in project: Film concept and storyboarding (in team with sr. copywriter)

Created with The Maverick Group for DHL. 
All rights owned by agency.