‘CEO for 1 Month’.

Each year Adecco run a global competition aimed at the brightest young talent in a bid to find a candidate to become ‘CEO for One Month’.

The competition needed a facelift to appeal to its target audience – bright and ambitious 18 to 25 year olds from diverse backgrounds. The solution was to make the competition feel more exciting, more positive and more accessible while still feeling part of the wider Adecco Group brand.

Created with The Maverick Group for Adecco. 
All rights owned by agency.