Stanley Black & Decker

Moto GP & Motor Racing Sponsorships.

Four of Stanley Black & Decker’s flagship brands (DeWalt, Stanley, Black+Decker and Facom)
each needed advertising to promote their individual MotoGP and motor racing sponsorships,
with each brand requiring it’s own identity to be considered while maintaining a cohesive
feel across the group.

The approach was to focus on the common thread across all four brands – the racing –
using tough, no-nonsense statements that put the audience in the driver’s seat, capturing the
grit and spirit of race day.

Created with The Maverick Group for Stanley Black & Decker. 
All rights owned by agency.