Royal Navy Submariners

Royal Navy Submariners

The Royal Navy were having problems convincing young men to join up as submariners. The appeal of being in a tin can half a mile under water just wasn’t what it used to be.

The campaign challenged preconceptions and repositioned submarine service – asking new recruits to look into themselves and decide if they have what it takes to become a Royal Navy Submariner.

Role in project: Art direction.

Created with MindWorks for The Royal Navy. 
All rights owned by agency.