MGM Advantage

Creating a Major Advantage for MGM.

When MGM Advantage wanted to position their new annuity offer as ‘The Future of Retirement Income’, we needed a memorable character that stood out from the financial crowd. Astronaut 'Major Advantage' was created to be the lead character across a B2C and B2B integrated campaign. Major Advantage connected with financial advisors and their customers, delivering key messages in a fun and accessible way and embodying the future-facing, data driven, yet simplified product offer.

Created with Killer for MGM Advantage.
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