Lafarge Holcim

‘So the world builds better.’

An aspirational, future-focused campaign to unite employees following the merger of concrete manufacturers Lafarge and Holcim, and convey the optimism of the brand to employees and customers alike.

A focus on brand storytelling, from the projects and partnerships creating positive change, to the determination and grit of the workforce that make it all happen on a daily basis.

The campaign celebrated the hard work and expertise across the workforce of 90,000 employees, and launched the new LafargeHolcim brand purpose – ‘So the world builds better’.

Role in project: Art direction and design

Created with The Maverick Group for LafargeHolcim. 
All rights owned by agency.